1 2 3 4 5 6 7 8 9 A B C D E F G H I L M N O P R S T U W

Working Table of Contents

Up front – Read this first

Part 1: The Field of Play

1. Stocks Beat Every Other Asset Class

2. Is it Worth it?

3. Is it Possible?

4. Risk and Uncertainty

5. Efficient Market Hypothesis

6. Inefficient Market Hypothesis

7. Volatility

8. The Economy and the Stock Market – Cycles and Trends

Part 2: Human Foibles and Investment Decision Making

9. Great Investors and Market Psychology

10. The Behavioral Gap

11. Two Different Species – Econs and Humans as Investors

12. Short Term Thinking and our Flower Garden

13. Overweighting Improbable Outcomes

14. Changing our minds

15. Jumping to Conclusions

16. We Overgeneralize and Find Causes

17. Recent Events – Vivid Memories

18. Over-confidence and Optimism

19. Our Urge to Do what Everyone Else is Doing

Part 3: Thoughts for the Individual Investor

20. The Right Stuff

21. Developing Expertise

22. Luck and Investing

23. Decision making under uncertainty

Part 4: Principles of Operation

24. Business objective

25. Investment Styles

26. Buying with a margin of safety

27. Sound Principles of Operation

Part 5: Asset Management

28. Asset Allocation

29. Bubbles, crises, panics and crashes

30. Cash Reserves

Part 6: The Hallmarks of Superb Businesses

31. General Approach to Choosing Common Stocks

32. Sectors and Company Attributes to Avoid

33. Thoughts about the Different Sectors and Groupings

34. Bottom Up and Various Qualities

35. Capital Structure, Strength and Economic Performance

Part 7: Building and Managing a Portfolio

36. Diversification, Balance and Strategy

37. Stocks as Disguised Bonds

38. The Problem of Determining Intrinsic Value

39. Use of Ratios to Value Shares

40. Finding and Studying Companies to Invest in

41. Pundits, Market explanations and Forecasts

42. Buying

43. Uses and Misconceptions about Charts

44. Monitoring your Portfolio

45. Selling

Part 8: Final thoughts

Appendix 1: A glossary of special terms and phrases
Appendix 2: Templeton Maxims 1982 Version
Appendix 3: Gap-to-Edge Rules
Appendix 4: Works Cited

 

 

 

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