In such an environment, many investors actually consider investments they are making are low risk when, in fact, they are higher risk.
Diversification is inadequate as a risk management technique and too primitive for the new environment of volatility and uncertainty.
If we calculate the value of a common stock to be only slightly higher than its price, we’re not interested in buying
Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain.
Be prepared financially and psychologically to live through a series of bull markets and bear markets because in the long run common stock will pay off enormously and the next bull market will carry prices far higher than this one
Risk aversion is an unwillingness to take on a risk in spite of the fact that the reward amply justifies the risk taken